WCA Board Meeting Minutes

WCA 2003 Plan - DRAFT

6-17-02; updated 8/02, R. Anderson

To orchestrate and promote a race series that recognize top Wisconsin riders.

2003 Objectives:

1. Organize a points race series for Wisconsin riders
2. Provide services to promoters (website, prizes for overall in WCA series)
3. Serve riders of Wisconsin by being accountable

Areas to Improve in 2003

• Development (fund raising)
• Communications to board, riders, and promoters: accountability
• Prompt, accurate results

Goals 2003

1. Define board roles after plan is approved: select board based on ability to fill the roles and functions within
2. Rider promotions designed to new riders via clinics and "introduce a friend" to racing
3. Internal (rider member) communications (direct mail)
4. Secure underwriting for major initiatives before end of 2002, including but not limited to:
   • jerseys for state champions
   • prizes for each category and sprints(?)
   • website flyer template for promoters
   • start/finish services
   • series numbers
   • cat 4 women
   • user friendly website with regular (weekley) updates and links
5. Set WCA schedule by specific date after which no changes; mail schedule to riders by March 1 (suggested date) and encourage promoters to stage races in August and September.
6. Have WCA points series updated after each race within 3 days after the race
7. Ideas to discuss in 2003 as 2 year goals:
   • bike ads on WCA website
   • scholarship for promising u-23 riders to go to nationals
   • junior WCA team
   • annual report
8. Annual Event

Narrative:

WCA is in the position--and has considerable momentum--to provide excellent race events for Wisconsin riders. In 2002, the leadership change created opportunities for improvement and inovation, some of which happened, some of which did not happen in 2002 due to lack of follow through.

A few question I'd like to ask the board is why does WCA exist?

• To provide local riders with a race series?
• To provide promoters with a venue within which to place their own races (WCA series)?
• To be a resource for new riders?
• To provide answers and guidance to riders and promoters that will further develop our sport?
• Other?

I raise the above questions as it strikes me that the board needs to agree on what WCA is to be doing. It helps to create a plan if there is agreement on why we exist; it helps in setting goals to meet the basic tenets of the organization.

It is my feeling that some new initiatives can improve racing in Wisconsin but agreed upon and planned a year in advance. Particularly, planning must take into account financial resources to create the changes. Sponsor development is a 12-18 month process therefore, planning must begin now to ensure success in 2003.

WCA must also be sure to deliver on its promises: have timely updates on the website; a website that is easy to navigate, quality prizes, and a year end event that recognizes the efforts of promoters, volunteers and the riders who make up our sport.

How can we do this in 2003? We must upgrade our internal capacity via better organization, planning and development work. Next steps could include:

• Meeting with board for input and feedback sometime in August or September 2002
• Refinement of objectives and goals for 2003, including setting financial targets for fund raising
• Timeline for meeting objectives
• Developing clear communications among board members and the racers and promoters
• Appointment by 9/1/02 of volunteers or paid professionals to carry out objectives
• Accountability with WCA members

The above is my personal interpretation of a plan to help WCA better serve Wisconsin promoters and riders and the sport of cycling. Feedback and comments are welcome and this document is meant to be a working one with input from other board members, WCA and others who have interest in WCA.